Description
- FORMULA - Clump-free, vegan, black liquid formula to emphasize the eyes and lengthen lashes
- BRUSH - The cone-shaped brush is great for lengthening lashes. This brush will direct lashes to the outer corner of the eyes for a cat-eye effect.
- LASHES - Lashes will appear longer and more defined. Perfect for those with shorter lashes.
- VERY VEGAN - The Very Vegan range by W7 is a collection of colour cosmetics and tools that have been formulated and manufactured to be listed as 100% Vegan.
- CRUELTY FREE - This mascara is vegan and free from animal testing! W7\'s mission is to give everybody access to high quality cosmetics at an affordable price.
The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of \"Who Will You Be Today?\" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.